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One of the main names in the field of tourism in Slovenia as the director of the Slovenian Tourist Board.

Why did you decide to accept the role of Ambassador of the Women’s EHF EURO 2022?

I have been involved in the promotion of Slovenian tourism and Slovenia in general for more than twenty years, so I am aware of the exceptional potential and strength of sports (athletes) in recognizing Slovenian tourism, in strengthening the reputation of Slovenia. Above all, I am aware of the exceptional importance of the influence of athletes on people’s values ​​and behavior. Women’s sport has only recently become more intensive, and it creates an opportunity to strengthen the role of women in sports and society in general. I, therefore, welcome the Women’s EHF Euro 2022, which will link sport to sustainability and the empowerment of women.

Why is it worth fighting for a greater role for women in society?

Women make up more than half of the world’s population and contribute to the balance of human development through their way of thinking, feeling, acting, creating and with special empathy. As written at the EXPO Women’s Pavilion at the EXPO in Dubai – “When women thrive – Humanity thrives.”

How important is the concept of sustainable development in your everyday life?

Sustainability has been my way of living, thinking, and working for many years, both at home and at the Slovenian Tourist Board (STO). Here, in the last decade, we have put Slovenia on the world map as a sustainably oriented destination. Due to the concrete policy of green development, Slovenia already in 2016 received the title of the world’s first green destination. At this point, I would like to highlight the excellent cooperation with Slovenian athletes, with whom we share values ​​such as environmental protection and love for an active lifestyle, and present Slovenia as a green, active and healthy destination. I also welcome the introduction of sustainability standards in the organization of sporting events, which affect the care for the environment, the involvement and satisfaction of the local population, and a better quality of life.

What do you think are the main parallels between sports and business?

Both need to reach the goal, and the path is important. A path that is ethical, fair, innovative, persistent, dedicated, team, capable of enduring defeats and creating new opportunities and challenges from them. Neither in sports nor in business are successes taken for granted. You have to work hard for the result but be aware that the result is only part of the success. Success is a concept that is undergoing its transformation. Above all, we need to know that everyone involved is important for success.

What is your attitude towards sports and especially handball?

With the intensive participation of the STO in sporting events and with athletes in recent times, I can say that I have become better acquainted with sport, that I understand and appreciate it better. It also affected my personal life, I became more active and receptive to a healthy lifestyle.

Which of the ambassadors do you know best and which do you appreciate?

I know and appreciate all the ambassadors, each of them is excellent in their field, so it is a special pleasure and honor for me to participate in this project.

Where will Slovenia place in the EHF Euro 2022?

I rooting for the wins.

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